Which of the Following Is NOT a Reason for the Growth

Which of the following is NOT a reason for the growth in the relationship between sports and advertising?

A) Media in general has become more and more fractured.
B) Sports leagues and sponsors have organized to make sports an effective tool for marketing.
C) The window of opportunity for this relationship is expected to close soon.
D) Sponsors have organized to leverage their association with major leagues and events.
E) Small sports events can hold tremendous value for advertisers.