Which of the Following Is False Regarding Advertising and Sales

Which of the following is false regarding advertising and sales promotion?

A) Sales promotion strategies can be rational or emotional.
B) Advertising creates a brand image over time, and sales promotion creates immediate action.
C) Advertising contributes to short-term profitability, and sales promotion contributes to long-term profitability.
D) Advertising adds intangible value to the product or service.
E) Sales promotion adds tangible value to the product or service.