Direct mail is a type of ________ that provides business advertisers with sales leads and lays the groundwork for subsequent sales calls.
A)retail marketing
B)directory advertising
C)horizontal advertising
D)B2B direct marketing
E)vertical advertising

Question

Quizplus · Accepted Answer

Direct mail is a form of B2B (business to business) direct marketing, as it targets other businesses rather than individual consumers. It is often used to generate leads for sales calls and build relationships with potential clients.

Direct Mail Is a Type of ________ That Provides Business