Which of the following is NOT an approach to advertising across national borders?
A)standardization
B)domestication
C)localization
D)combination
E)adaptation

Question

Quizplus · Accepted Answer

Domestication is not an approach to advertising across national borders. The other options, standardization, localization, combination, and adaptation, are all commonly used approaches to international advertising. Standardization involves using the same advertising message in all markets, while localization involves tailoring the message to specific local markets. Combination is a hybrid approach that uses both standardized and localized messages, and adaptation involves creating entirely separate campaigns for different markets.

Which of the Following Is NOT an Approach to Advertising