Everything communicates is the first principle of IMC.

Question

Quizplus · Accepted Answer

"Everything communicates" is the first principle of IMC (Integrated Marketing Communication), which means that every element of a company's communication strategy, from advertising to customer service, should work together to create a consistent and cohesive message. This principle highlights the importance of all communication channels and the need for them to work together to deliver a unified message to the target audience.

Everything Communicates Is the First Principle of IMC