One way local retailers can compensate for their smaller budgets and limited expertise is to take advantage of national tie-ins, in which the national brand reimburses the retailer for part or all of the advertising expenses.

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The Answer of One way local retailers can compensate for their smaller budgets and limited expertise is to take advantage of national tie-ins, in which the national brand reimburses the retailer for part or all of the advertising expenses.

One Way Local Retailers Can Compensate for Their Smaller Budgets