Which of the following is typically the first stage of international market development?
A)internationalization
B)globalization
C)exporting
D)importing
E)localization

Question

Quizplus · Accepted Answer

Exporting is typically the first stage of international market development, where a company sells its goods or services in another country without making significant changes to the product or its marketing approach. This allows the company to gain experience in international markets while minimizing risk and investment. Internationalization and globalization may occur at later stages of market development, while importing and localization are not stages of international market development but rather activities within those stages.

Which of the Following Is Typically the First Stage of International