The costs of creating and running the advertisement versus the revenue it generates is known as ________.
A)reach
B)frequency
C)gross rating point
D)advertising ROI
E)optimization

Question

Quizplus · Accepted Answer

The costs of creating and running the advertisement versus the revenue it generates is known as advertising ROI (Return on Investment). This metric helps determine the effectiveness of the advertising campaign and whether it is contributing to the overall revenue of the business. Options A, B, C, and E are not relevant to this definition.

The Costs of Creating and Running the Advertisement Versus the Revenue