Which type of evaluative test asks consumers how likely they are to buy a specific brand, then exposes them to an advertisement for that brand, usually as part of a collection of brands, and then asks them again what they intend to purchase?
A)persuasion test
B)inquiry test
C)single-source research
D)memory test
E)concept test

Question

Quizplus · Accepted Answer

This type of evaluative test is called persuasion test where consumers are asked about their likelihood to buy a specific brand and then exposed to an advertisement to see if it changes their intentions to purchase.

Which Type of Evaluative Test Asks Consumers How Likely They