The point at which recall stabilizes or declines and irritation levels increase because people are tired of hearing or seeing the same ad replayed is known as ________.
A)burnout
B)wearout
C)hiatus
D)decay point
E)point of diminishing return

Question

Quizplus · Accepted Answer

Wearout is the point at which the audience becomes oversaturated with the ad, causing recall to stabilize or decline and irritation levels to increase. Burnout refers to a similar concept but is more related to people becoming tired of a particular advertising campaign as a whole. Hiatus refers to a break or pause in advertising, and the decay point and point of diminishing return are related concepts but do not specifically refer to the point at which an ad becomes ineffective due to oversaturation.

The Point at Which Recall Stabilizes or Declines and Irritation