The point at which the advertising, because it has been seen multiple times, no longer stimulates much of a response is called ________.
A)burnout
B)wearout
C)hiatus
D)decay point
E)point of diminishing return

Question

Quizplus · Accepted Answer

Wearout is the point at which the advertising loses its effectiveness because it has been seen too many times. Burnout might also be a possible answer as it has a similar meaning, but wearout is the more commonly used term in advertising literature. Hiatus and decay point are not relevant to this concept, and while point of diminishing return is related, it refers to a broader concept of when the costs of advertising exceed the benefits.

The Point at Which the Advertising, Because It Has Been