A ________ will assess the campaign's performance in terms of its message and media objectives.
A)concept test
B)persuasion test
C)campaign evaluation
D)diagnostic evaluation
E)media optimization test

Question

Quizplus · Accepted Answer

A campaign evaluation is designed to assess the overall performance of an advertising campaign, including how well it met its stated objectives in terms of messaging and media placement. A concept test evaluates the potential effectiveness of an idea or message before it is developed into an actual campaign. A persuasion test measures the impact of a specific campaign on consumer attitudes and behavior. A diagnostic evaluation is used to identify specific problems with a campaign's execution or implementation. A media optimization test evaluates the most effective media channels for reaching a target audience.

A ________ Will Assess the Campaign's Performance in Terms of Its