A test to assess attitude change is known as a(n)________.
A)unaided recall test
B)aided recall test
C)recognition test
D)persuasion test
E)likability test

Question

Quizplus · Accepted Answer

A test to assess attitude change is specifically designed to measure the effectiveness of persuasion attempts in altering an individual's attitudes. Therefore, the most appropriate option is D, Persuasion test. Unaided recall test, aided recall test, and recognition test are all memory tests used in marketing research for measuring consumer recall and recognition of advertising and promotional stimuli. The likability test is a measure of a product's attractiveness or appeal to consumers.

A Test to Assess Attitude Change Is Known as A(n)________