Using which method of collecting tracking data does a researcher go to consumers' homes in the target market and ask what brands or products they have purchased or used recently, and in some cases, count the products or brands currently stocked by the consumer?
A)wave analysis
B)consumer diaries
C)pantry checks
D)test marketing
E)coincidental surveys

Question

Quizplus · Accepted Answer

This method is known as pantry checks, where a researcher goes to consumers' homes to ask about their recent product or brand purchases, and also counts the products or brands currently stocked by the consumer. This is a form of collecting tracking data. Wave analysis involves analyzing data collected at different points in time, consumer diaries involve consumers keeping a record of their purchases and usage, test marketing involves testing a product in a limited market, and coincidental surveys involve collecting data through chance encounters with consumers.

Using Which Method of Collecting Tracking Data Does a Researcher