Which type of research occurs after the ad has been used to determine if it met its objectives?
A)after-only test
B)strategic research
C)concept testing
D)post-testing
E)completion testing

Question

Quizplus · Accepted Answer

Post-testing is research conducted after the ad has been used to determine its effectiveness in meeting its objectives. After-only tests, strategic research, concept testing, and completion testing are not specifically focused on assessing the effectiveness of an ad after it has been used.

Which Type of Research Occurs After the Ad Has Been