A technique most often used with broadcast media in which random calls are made to individuals in the target market is known as a(n)________.
A)picture sort
B)coincidental survey
C)wave analysis
D)pantry check
E)inquiry test

Question

Quizplus · Accepted Answer

A coincidental survey involves making random calls to individuals in the target market to gather information, often used in broadcast media to assess audience size and preferences.

A Technique Most Often Used with Broadcast Media in Which