A type of memory test in which respondents are asked to report what they remember from the ad about the brand is known as a(n)________ test.
A)recall
B)recognition
C)persuasion
D)likability
E)attitude

Question

Quizplus · Accepted Answer

Recall tests ask respondents to remember specific information or details from an ad or brand. This can help marketers gauge how well their message is being retained by consumers. Recognition tests, on the other hand, simply ask respondents if they remember seeing or hearing an ad, and do not test for specific information retention. Persuasion, likability, and attitude tests focus on other aspects of consumer response to advertising.

A Type of Memory Test in Which Respondents Are Asked