________ looks at a series of interviews during a campaign.
A)Attitude testing
B)Wave analysis
C)Consumer diary analysis
D)Pantry checking
E)Test marketing

Question

Quizplus · Accepted Answer

Wave analysis is the process of examining data over time, such as a series of interviews during a campaign, to analyze trends or patterns. Attitude testing, consumer diary analysis, and pantry checking are all different types of market research techniques that would not be applicable to analyzing interviews during a campaign. Test marketing involves introducing a product to a small group of consumers to assess its potential success, which is also not relevant to examining campaign interviews.

________ Looks at a Series of Interviews During a Campaign