Which of the following is conducted in two or more markets, with the same number of similar markets serving as controls while the others are the test?
A)wave analysis
B)test market
C)moment-by-moment tests
D)city-by-city tests
E)field tests

Question

Quizplus · Accepted Answer

Test market involves conducting experiments in two or more markets, using some as test markets and others as control markets to compare results.

Which of the Following Is Conducted in Two or More