Studies that periodically measure top-of-mind brand awareness are called ________.
A)diagnostic tests
B)concept tests
C)tracking studies
D)test market studies
E)inquiry tests

Question

Quizplus · Accepted Answer

Tracking studies are designed to measure brand awareness over time and are conducted periodically, typically on a monthly or quarterly basis. They allow marketers to track changes in brand awareness and understand the effectiveness of their marketing efforts. Diagnostic tests are used to diagnose problems with a product or campaign, concept tests are used to evaluate new product ideas, test market studies are used to test new products or marketing strategies in a limited geographic area, and inquiry tests are used to measure the effectiveness of advertising or promotional materials.

Studies That Periodically Measure Top-Of-Mind Brand Awareness Are Called ________