Eye-tracking research is a mechanical technique that traces ________ eye movement, the path the eye takes in scanning an ad.
A)sporadic
B)cognitive
C)saccadic
D)heuristic
E)intentional

Question

Quizplus · Accepted Answer

Eye-tracking research traces saccadic eye movement which refers to the rapid, jerky movement of the eye as it scans an ad. This movement helps researchers understand what draws the viewer's attention and how long they look at each element within an ad.

Eye-Tracking Research Is a Mechanical Technique That Traces ________ Eye