A group of commercials that includes the test commercial, competitors' commercials, and other ads as well is called a(n) ________.
A) animatic
B) commercial sort
C) picture sort
D) clutter reel
E) key concept reel
Correct Answer:
Verified
Q23: Studies that periodically measure top-of-mind brand awareness
Q24: Eye-tracking research is a mechanical technique that
Q25: What do tracking studies show?
A)performance of a
Q26: Which of the following is conducted in
Q27: Drawings or still photos shot on videotape
Q29: A favorable or unfavorable disposition toward a
Q30: In the _ method, viewers receive a
Q31: _ looks at a series of interviews
Q32: A technique most often used with broadcast
Q33: _ is the number of customers who
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