________ drives a transaction or generates immediate behavioral response, which makes it easily measurable.
A)Interactivity
B)Sales promotion
C)Retail advertising
D)Media optimization
E)Direct-response communication

Question

Quizplus · Accepted Answer

Direct-response communication is focused on driving immediate behavior or transaction, often with the goal of generating direct sales or leads. Direct-response communication can be easily measured through tracking conversions and other metrics.

________ Drives a Transaction or Generates Immediate Behavioral Response, Which