________ refers to how consumers respond to information, learn, and understand something.
A)Cognition
B)Affect
C)Perception
D)Behavior
E)Persuasion

Question

Quizplus · Accepted Answer

Cognition refers to the mental processes that consumers use to acquire knowledge and understanding. This includes processes such as attention, perception, memory, and reasoning, which are all involved in learning and information processing. Affect refers to consumers' emotional responses and feelings, perception refers specifically to how consumers interpret and make sense of information, behavior refers to observable actions, and persuasion refers to the attempt to influence or change attitudes and behaviors.

________ Refers to How Consumers Respond to Information, Learn, and Understand