________ means the advertising message "rings true" and helps the consumer identify with the brand on a personal level.
A)Resonance
B)Affect
C)Transformation
D)Symbolism
E)Conditioned learning

Question

Quizplus · Accepted Answer

Resonance refers to the ability of an advertising message to strike a chord with the consumer and establish a personal connection. When an advertisement resonates with the consumer, they are more likely to identify with the brand and become loyal customers. This is achieved when the message is relevant, impactful, and relatable. The other options - Affect, Transformation, Symbolism, and Conditioned learning - do not specifically address the personal connection between the consumer and the brand that resonance does.

________ Means the Advertising Message "Rings True" and Helps the Consumer