________ is what happens when a product takes on meaning and is differentiated from other products in the category by virtue of its brand identity and image.
A)Resonance
B)Comprehension
C)Conditioned learning
D)Brand transformation
E)Affect

Question

Quizplus · Accepted Answer

Brand transformation is the process where a product creates a unique brand identity and image that sets it apart from other products in the same category. This differentiation sets the product apart in terms of meaning, and the customers are more likely to be able to recognize it based on its brand identity.

________ Is What Happens When a Product Takes on Meaning