Marketing communication should be considered effective when it generates the advertiser's desired response.

Name: Marketing communication should be considered effective when it generates the advertiser's desired response.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing communication is considered effective only when it achieves the desired response of the advertiser, be it increased sales, brand recognition or customer loyalty. If the desired response is not achieved, the communication strategy needs to be re-evaluated and modified.

Marketing Communication Should Be Considered Effective When It Generates the Advertiser's