The idea of ________ is that a consumer is more than just interested in something; he or she is "turned on."
A)attitude
B)engagement
C)conviction
D)credibility
E)rehearsal

Question

Quizplus · Accepted Answer

Engagement refers to a consumer's emotional connection and active involvement with a product or brand. It goes beyond mere interest and indicates a higher level of enthusiasm or passion.

The Idea of ________ Is That a Consumer Is More