A(n)________ is a state of certainty about a brand.
A)attitude
B)preference
C)conviction
D)credibility
E)involvement

Question

Quizplus · Accepted Answer

Conviction refers to a strong belief or certainty about something. When it comes to branding, conviction would be a state of certainty about a particular brand. Attitude, preference, credibility, and involvement are all important in branding, but do not necessarily indicate a strong sense of certainty or conviction.

A(n)________ Is a State of Certainty About a Brand