What causes consumers to NOT act on a message they may have seen or heard until later when they are in a store?
A)subliminal effects
B)cognitive effects
C)delayed effects
D)association effects
E)social learning

Question

Quizplus · Accepted Answer

Delayed effects refer to the phenomenon of consumers receiving a message but not acting on it until a later time. This could occur if a consumer sees an ad but does not have an immediate need or desire for the product, and then later when they are in a store they remember the message and decide to make a purchase.

What Causes Consumers to NOT Act on a Message They