While many advertisers use celebrity endorsements, Old Navy's "SuperModelquins" campaign used mannequins as a(n)________, playing with the idea that model mannequins can set fashion and appearance standards.
A)reference group
B)social class
C)ethnic group
D)subculture
E)family segment

Question

Quizplus · Accepted Answer

The use of mannequins as "SuperModelquins" implies that they are setting fashion and appearance standards, similar to how a reference group (such as celebrities) can influence consumer behavior and attitudes.

While Many Advertisers Use Celebrity Endorsements, Old Navy's "SuperModelquins" Campaign