Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go. Print, television, and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?
A)Baby Boomers
B)the Me Generation
C)Gen Xers
D)Echo Boomers
E)Generation Jones

Question

Quizplus · Accepted Answer

Echo Boomers, also known as Millennials, are the generation that is currently college-aged and are likely the target audience for a marketing campaign emphasizing convenience and on-the-go eating.

Wholesome Soups, a Maker of Organic Soups, Is Starting a New