In an advertisement for a local carpet retailer, a well-known radio personality explained how the company solved his problem of replacing his old carpet. Toward what part of the consumer decision process was this ad aimed?
A)increase the chances consumers will pay attention to the commercial
B)presenting the information in such a manner so that consumers will not distort it
C)need recognition
D)meeting the social needs of the target market
E)appeal to the athletic segment

Question

Quizplus · Accepted Answer

The advertisement was aimed at the need recognition stage of the consumer decision process, as it was focused on the radio personality's need to replace his old carpet and how the company could solve this problem for him.

In an Advertisement for a Local Carpet Retailer, a Well-Known