Bob and Monique only purchase cars produced by General Motors. They also attend General Motors car shows, own General Motors merchandise, and encourage their friends and family to buy exclusively from General Motors. Their devotion to General Motors indicates that Bob and Monique belong to a ________.
A)demographic
B)social class
C)reference group
D)brand community
E)corporate culture

Question

Quizplus · Accepted Answer

Bob and Monique's behavior indicates that they belong to a brand community, as they are committed to General Motors as a brand and engage in various activities related to it. A demographic refers to characteristics such as age or gender, and a social class refers to a group of people with similar economic and social status. A reference group is a group that influences an individual's behavior and beliefs, but Bob and Monique's behavior suggests that they themselves are part of a group rather than being influenced by one. Corporate culture refers to the values and norms of a particular company, which may not apply in this scenario.

Bob and Monique Only Purchase Cars Produced by General Motors