________ identifies people who are in the market for a product in terms of their characteristics,attitudes,interests,and motivations.

Question

Quizplus · Accepted Answer

Consumer research focuses on understanding the characteristics and behaviors of consumers, including their attitudes, interests, and motivations. This type of research can help identify potential target markets for a product or service. Advertising research, market research, strategic research, and copy research are all related areas of research, but they may not specifically focus on identifying consumer characteristics as the primary objective.

________ Identifies People Who Are in the Market for a Product