Which of the following statements is FALSE regarding secondary research?
A) It is called secondary because it is information that has been collected and published by someone else.
B) Many statistics used by advertisers come from government census records on the population's size, geographic distribution, age, income, occupation, education, and ethnicity.
C) Secondary research found on the Internet is not valid.
D) Trade associations are a reliable source for secondary research.
E) Secondary research suppliers gather and organize information around specific topic areas for other interested parties.
Correct Answer:
Verified
Q9: _ identifies people who are in the
Q10: _ uncovers critical information that becomes the
Q12: The objective of _ is to examine
Q13: Copytesting is also referred to as _.
A)pretesting
B)concept
Q16: Background research that relies upon available published
Q17: _ research delivers numerical data such as
Q21: Using _, a researcher might page through
Q23: _ is formal research, such as surveys,
Q27: Government organizations and trade associations are both
Q28: Radio Facts,published by the Radio Advertising Bureau,is
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