Using ________, a researcher might page through a magazine with a respondent and ask whether the respondent remembers seeing a particular ad.

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Aided recognition is a technique used in market research where a respondent is shown a list of brands, products or advertisements and is asked whether they remember seeing them in the past. In this case, a researcher might page through a magazine with the respondent and ask whether they remember seeing a particular ad.

Using ________, a Researcher Might Page Through a Magazine with a Respondent