A. C. Nielsen is a large company that conducts research for clients. As the major supplier of program ratings in the television industry, it also monitors television viewing habits. These ratings are used by television networks and stations to determine the price of advertising time during a specific program. What type of research does A. C. Nielsen perform?
A) primary
B) secondary
C) qualitative
D) experimental
E) A, B, and C
Correct Answer:
Verified
Q4: _ compiles information about the product,the product
Q6: _ focuses on message development research, media
Q8: The Survey of Current Business from the
Q9: Which of the following is NOT a
Q10: Firms that specialize in interviewing, observing, recording,
Q10: _ uncovers critical information that becomes the
Q12: _ research provides insight into the underlying
Q16: Background research that relies upon available published
Q22: Which of the following organizations surveys large
Q27: Government organizations and trade associations are both
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents