Firms that specialize in interviewing, observing, recording, and analyzing the behavior of those who purchase or influence the purchase of a particular good or service are called ________.

Question

Quizplus · Accepted Answer

Firms that specialize in interviewing, observing, recording, and analyzing the behavior of those who purchase or influence the purchase of a particular good or service perform primary research, which is conducted by the organization themselves or by a third party that specializes in the research such as primary research suppliers.

Firms That Specialize in Interviewing, Observing, Recording, and Analyzing the Behavior