What is the primary difference between an interview and a survey?
A) An interview uses a representative sample, and a survey uses an entire population.
B) Surveys use a discussion guide that outlines the areas to be covered and tends to be very broad.
C) Interviews use close-ended questions.
D) Personal interviews are open-ended discussions among 8 to 10 people.
E) Interviews use more flexible questionnaires.
Correct Answer:
Verified
Q40: Which of the following types of research
Q41: Ethnographic research _.
A)comes from traditional focus groups
B)is
Q42: _ involves the researcher living the lives
Q43: In which type of consumer research is
Q45: _ focus groups are held in a
Q47: Using _, researchers go into authentic consumer
Q48: Which method would a marketing communication researcher
Q49: Which projective technique is a form of
Q63: Which projective technique do researchers use to
Q71: Marketers sometimes ask consumers to record their
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents