Which method would a marketing communication researcher most likely use to obtain information that people are unwilling or unable to provide?

Name: Which method would a marketing communication researcher most likely use to obtain information that people are unwilling or unable to provide?
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Question

Quizplus · Accepted Answer

Observational methods allow researchers to gather data without relying on participants' willingness or ability to provide information, as it involves watching and recording behaviors directly.

Which Method Would a Marketing Communication Researcher Most Likely Use