In which type of consumer research is the objective to get participants talking in a conversational format so researchers can observe the dialogue and interactions among the participants?

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Focus groups are designed to encourage participants to engage in a conversational format where researchers can observe their interactions and dialogue. In contrast, survey research typically involves structured questions with specific answer choices, while in-depth interviews and ethnographic research typically involve one-on-one interactions rather than group discussions. Observation research may also involve observing behavior without direct interaction between the researchers and participants.

In Which Type of Consumer Research Is the Objective to Get