________ use reasons to persuade consumers whereas ________ build an image for a brand and touch consumers' emotions.

Question

Quizplus · Accepted Answer

Hard-sell approaches are focused on using logical and rational arguments to convince consumers to purchase a product, whereas soft-sell approaches aim to create a positive emotional association with the brand. Hard-sell approaches use reasons to persuade consumers while soft-sell approaches build an image for the brand and touch consumers' emotions.

________ Use Reasons to Persuade Consumers Whereas ________ Build an Image

Use Reasons to Persuade Consumers Whereas Build an Image