Which of the following is NOT included in a communication brief?

Question

Quizplus · Accepted Answer

Sales force objectives are not typically included in a communication brief. The purpose of a communication brief is to provide a clear and concise overview of the marketing communication task, including the problem or opportunity being addressed, the target audience, the proposition or selling idea, and any brand imperatives. Sales force objectives, while important, are more focused on the actual sales process rather than the communication of the product or service.

Which of the Following Is NOT Included in a Communication