A ________ is a creative concept that becomes a point of focus for communicating the message strategy.

Question

Quizplus · Accepted Answer

A big idea is a unique, creative and memorable concept that captures the essence of the brand or product and drives the entire advertising campaign. It is the central theme around which all creative elements and communication strategies are crafted to deliver a consistent message to the target audience.

A ________ Is a Creative Concept That Becomes a Point