A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the product. This is known as ________.

Name: A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the product. This is known as ________.
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Question

Quizplus · Accepted Answer

Vampire creativity refers to when an advertisement is so creative or entertaining that the audience remembers the ad itself but not the product or brand it was promoting.

A Particular Problem That Big Ideas Face Is That the Message