In marketing communication, using an idea that someone else has originated is known as ________.

Question

Quizplus · Accepted Answer

Copycat advertising refers to using ideas or concepts that have been originated by someone else in marketing communication. This is often done to ride on the success or popularity of another brand or campaign, but it can also be unethical if it involves plagiarism or infringement of intellectual property rights.

In Marketing Communication, Using an Idea That Someone Else Has