No matter how hard a creative team tries, it is unlikely to come up with a Big Idea for a parity product, such as toilet paper.

Question

Quizplus · Accepted Answer

While it may be challenging to come up with a groundbreaking concept for parity products, it is not impossible. Creative teams can find innovative solutions by considering unique packaging, new materials, or sustainable practices, among other possibilities.

No Matter How Hard a Creative Team Tries, It Is