Unilever regularly runs ads comparing its Suave products to "overpriced competitors." Unilever would need to adapt this campaign if it wanted to run ads in Japan.

Name: Unilever regularly runs ads comparing its Suave products to "overpriced competitors." Unilever would need to adapt this campaign if it wanted to run ads in Japan.
Brand: Quizplus
Rating: 4.8 (52 reviews)

Question

Quizplus · Accepted Answer

In Japan, it is considered impolite to criticize or directly compare oneself to others, so Unilever would need to adapt its campaign strategy.

Unilever Regularly Runs Ads Comparing Its Suave Products to "Overpriced