Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. These ads use a ________ strategy.

Question

Quizplus · Accepted Answer

The ads feature real people sharing their personal experiences of switching from Microsoft Windows-based PCs to Macs. This strategy is known as testimonial, as it showcases the positive feedback from actual users of the product.

Apple Recently Ran Ads Featuring Real People Who Had Switched